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  • What is employer branding? How to Build an Effective Brand Image

    What is employer branding? How to Build an Effective Brand Image

    By now, you have probably seen the term “employer branding” pop up all over the place. Yep, another HR buzzword. But what exactly is an employer brand? Simply put, your employer brand is how your business “shows up” in the talent marketplace as an employer, to both current and prospective employees.

  • 5 Common Employer Brand Mistakes

    5 Common Employer Brand Mistakes

    How much does your employer brand matter? The simple answer: a lot. You have seen the headlines. You’ve read the articles. You have probably even seen the stats.