Businesses previously measured success through production or output. Deliverables, impact, and clients used to attract the best talent. The days of recruiting candidates by offering one definition of success – climbing the corporate ladder with a singular focus – are gone. Today, your employer brand is your most effective recruitment and growth strategy yet.
Authentic and engaging employer branding for small businesses can be a competitive advantage.
Our Founder + Managing Partner Brianna Blaney puts it simply: your employer brand is how your organization shows up as an employer to current and potential employees. It represents the people who work for you and helps you attract top talent.
With the legalization of recreational cannabis just around the corner, cannabis recruitment in Canada is exploding! Currently, there are over 700 postings for job opportunities in the cannabis industry. With a variety of positions in high demand (pun intended), cannabis employers face tough competition for top talent. How will your company stand out amongst the weeds to attract and engage top talent in the competitive cannabis market?
What are you doing to stand out in a sea of black and white, Times New Roman job ads?
Ten days. On average, top candidates are only “on the market” for ten days. It’s more critical than ever to stand out and attract people early in their job search. Your job ad is your first chance to paint a clear picture about an opportunity with your organization. Make a great impression and engage job seekers by getting creative and telling a story.
We are always looking for ways to improve the employee journey. Lucky for us, we get to guinea pig lots of our ideas on ourselves. We recently noticed a small breakdown in the branding experience for candidates at the offer letter stage. What a missed opportunity!
The offer letter represents a key milestone in the employee journey. But we were still stuck in a rut of celebrating this milestone with a black and white, boring, legal document that required a magnifying glass and a full team of lawyers to read. Okay, it wasn’t that bad – but you get the idea. It got us thinking – how can we use the offer letter as a tool to build engagement with new employees, instead of just another hoop to jump through? (more…)
The simplest concepts are often the hardest to define. HR definitions can mean many different things to different people. Interpreting how to build a culture of belonging in the workplace is difficult. Where does this sense of ‘belonging’ begin in the employee experience, and where does it end? Is there a way to define belonging so that it’s inclusive to all employees, given that everyone has a different idea of what belonging means?
Your company has an employer brand, whether or not you choose to manage it. An authentic, engaging employer brand is critical to attracting and keeping the right staff for your organization. At the sweet spot where HR meets marketing, your employer brand represents the people who work for you and helps you attract top talent. This post will guide you through 5 easy ways to boost your employer brand to attract top talent, providing you with resources to get started today!
Year end is often a time to reflect on what has been accomplished, and what is still left to be done upon entering the New Year. As we close out 2017, our team looks back with pride and excitement! Our Future Perfect events brought together over 200 People and Culture Leaders to discuss people challenges and the future of work. This was a year of opportunities for learning and growth, and we are so excited for what 2018 holds. We have compiled our top takeaways from 2017 with a focus on what we anticipate for 2018! (more…)
On April 3, 2017, we hosted the first edition of our Future Perfect event series with “The Impact of Storytelling on the Future Workplace”. Future Perfect was created with the goal of gathering People and Culture Leaders from a cross-section of industries to collaborate and share insight on issues that impact organizations.