Employer Branding - Envol

Support Local Series: For Your Team

by Lisa Ellis
November 27, 2020June 6, 2023

The holiday season is upon us! With corporate gift giving looking a little different this year, we are thinking about our fellow local businesses and how to support local.

Vancouver is home to incredible local brands that are perfect for gift giving. Shopping local allows small businesses to stay afloat during a challenging time and gives back to the community.

We have curated a list of goods sourced from local small businesses sure to put a smile on your employee’s faces (over Zoom, of course).

Virtual Holiday Party Ideas: 10 Ways to Celebrate

by Bianca So
November 12, 2020June 6, 2023

Just like everything else that’s been affected by the pandemic this year, holiday parties won’t be the same either. With the second wave of COVID-19, countries across the world are going back into lockdown and putting social restrictions in place again. However, this doesn’t mean your annual workplace holiday party has to be cancelled entirely. With a bit of creativity, you can still celebrate and organize something virtually fun and engaging for your team!

So, if you’re in charge of planning a holiday party for your colleagues this year, we’ve come up with a few ideas on how you can celebrate virtually – just keep reading!

Have You Adapted your EVP to the “New Normal”?

by Nicole Caruana
July 8, 2020June 7, 2023

The needs and priorities of job seekers have changed drastically – and meeting their needs is crucial to developing an attractive employer value proposition. In the “new normal”, organizations must adapt their EVP to the increasing number of job seekers.

At Envol, we are optimists; always looking for the opportunity in every situation. To our surprise, despite the many challenges COVID-19 has presented, we didn’t have to look too far to find the opportunities.

For one, what if we told you that the “new normal” was built on mass collaboration, diversity, collective intelligence, and explicit commitment-making?

8 Ways Your Employer Brand Impacts Your Growth

by Brianna Blaney
February 8, 2019June 6, 2023

Businesses previously measured success through production or output. Deliverables, impact, and clients used to attract the best talent. The days of recruiting candidates by offering one definition of success – climbing the corporate ladder with a singular focus – are gone. Today, your employer brand is your most effective recruitment and growth strategy yet.

5 Tourism & Hospitality Employer Brands that are Rocking Instagram

by Brianna Blaney
November 16, 2018June 6, 2023

Instagram is a great tool for recruiting and employer branding, especially in business to consumer businesses. Many companies in tourism and hospitality are a great example.

Employer Branding for Small Businesses: Tips & Tricks to Stand Out

by Brianna Blaney
October 16, 2018June 6, 2023

Authentic and engaging employer branding for small businesses can be a competitive advantage.

Our Founder + Managing Partner Brianna Blaney puts it simply: your employer brand is how your organization shows up as an employer to current and potential employees. It represents the people who work for you and helps you attract top talent.

Cannabis Recruitment Canada: How to Attract Top Talent

by Brianna Blaney
October 11, 2018June 6, 2023

With the legalization of recreational cannabis just around the corner, cannabis recruitment in Canada is exploding! Currently, there are over 700 postings for job opportunities in the cannabis industry. With a variety of positions in high demand (pun intended), cannabis employers face tough competition for top talent. How will your company stand out amongst the weeds to attract and engage top talent in the competitive cannabis market?

Make Your Job Ad Human: 5 Easy Tips To Engage Job Seekers

by Brianna Blaney
September 13, 2018June 6, 2023

What are you doing to stand out in a sea of black and white, Times New Roman job ads?

Ten days. On average, top candidates are only “on the market” for ten days. It’s more critical than ever to stand out and attract people early in their job search. Your job ad is your first chance to paint a clear picture about an opportunity with your organization. Make a great impression and engage job seekers by getting creative and telling a story.

Extreme Makeover: Offer Letter Edition

by Brianna Blaney
August 9, 2018June 6, 2023

We are always looking for ways to improve the employee journey. Lucky for us, we get to guinea pig lots of our ideas on ourselves. We recently noticed a small breakdown in the branding experience for candidates at the offer letter stage. What a missed opportunity!

The offer letter represents a key milestone in the employee journey. But we were still stuck in a rut of celebrating this milestone with a black and white, boring, legal document that required a magnifying glass and a full team of lawyers to read. Okay, it wasn’t that bad – but you get the idea. It got us thinking – how can we use the offer letter as a tool to build engagement with new employees, instead of just another hoop to jump through?Read More »Extreme Makeover: Offer Letter Edition

How to Foster a Culture of Belonging: Culture LabX 2018 Recap

by Brianna Blaney
July 6, 2018June 6, 2023

“What Does Belonging Mean to You?”

The simplest concepts are often the hardest to define. HR definitions can mean many different things to different people. Interpreting how to build a culture of belonging in the workplace is difficult. Where does this sense of ‘belonging’ begin in the employee experience, and where does it end? Is there a way to define belonging so that it’s inclusive to all employees, given that everyone has a different idea of what belonging means?

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