Businesses previously measured success through production or output. Deliverables, impact, and clients used to attract the best talent. The days of recruiting candidates by offering one definition of success – climbing the corporate ladder with a singular focus – are gone. Today, your employer brand is your most effective recruitment and growth strategy yet.
Did you know that British Columbia is home to more than 490,000 small businesses employing over one million people in 2017? British Columbia leads the country with growth in small businesses and small business employment.
The report provides more important insight into the current state of small business in British Columbia. Check out the press release by the Government of British Columbia to learn more, and to access the 2018 Small Business Profile Report. (more…)
A shared concern in the back of the mind of many small to medium business owners is – Who is going to take over when I retire?
According to a 2013 Canadian Federation of Independent Businesses survey, 75% of Canadian business owners will exit their business by 2022. That’s only 3 more years. Let that sink in. For business owners who haven’t put much thought into succession planning, the continuity of their hard built business is at stake.
Authentic and engaging employer branding for small businesses can be a competitive advantage.
Our Founder + Managing Partner Brianna Blaney puts it simply: your employer brand is how your organization shows up as an employer to current and potential employees. It represents the people who work for you and helps you attract top talent.
My internship has flown by. Seriously, it’s been a wild ride. We often talk about how fast things move here at Envol but it’s hard to encapsulate that without living it. Starting my internship working at Envol was pedal to the metal, immediately. Within the first day, I was involved in an Envol workshop for recruiting and employer branding. Within my first week, I was actively working on talent acquisition. As you can imagine, after only three short months here at Envol, it’s a bittersweet goodbye. Picking my top 3 takeaways will be hard but as always, your girl is up for the challenge!
For as long as we can remember, designated groups have been disadvantaged economically by the wage gap. Women make on average 70 cents per dollar made by men – for the same work. The deficit only increases for women from different ethnic backgrounds. (more…)
It seems these days that everyone is talking about employee engagement’s red-hot cousin – the company experience. Creating a compelling employee experience is quickly becoming one of the most vital aspects of a business. But what exactly is it?
We recently spoke with Eric Termuende about the need for effective interactions and touch points, and their direct implications on a company’s success. Eric Termuende is the co-founder of NoW Innovations, and his goal is to remove the negative connotation associated with work. Whether it’s consulting businesses on how to ‘rethink work’, writing, or public speaking, Eric is well-educated in the role HR and operational practices play in maintaining a successful company. (more…)
We are always looking for ways to improve the employee journey. Lucky for us, we get to guinea pig lots of our ideas on ourselves. We recently noticed a small breakdown in the branding experience for candidates at the offer letter stage. What a missed opportunity!
The offer letter represents a key milestone in the employee journey. But we were still stuck in a rut of celebrating this milestone with a black and white, boring, legal document that required a magnifying glass and a full team of lawyers to read. Okay, it wasn’t that bad – but you get the idea. It got us thinking – how can we use the offer letter as a tool to build engagement with new employees, instead of just another hoop to jump through? (more…)
Receiving hundreds of applications for your job doesn’t mean you will be successful in attracting top talent for your position. You know this. In fact, you’re probably living this.
How can you find the balance between the right quantity and the right quality of candidates? Hiring is time consuming and expensive – especially if you hire the wrong people. Especially in today’s market, with fierce competition for top talent. With Canada’s unemployment rate at 5.8%, it’s more difficult than ever for employers to attract and retain talent for their companies – much less top talent.
How are you positioning yourself as a competitor in the talent market?