Skip to content

Employer Brand

Have You Adapted your EVP to the “New Normal”?

The needs and priorities of job seekers have changed drastically – and meeting their needs is crucial to developing an attractive employer value proposition. In the “new normal”, organizations must adapt their EVP to the increasing number of job seekers. 

At Envol, we are optimists; always looking for the opportunity in every situation. To our surprise, despite the many challenges COVID-19 has presented, we didn’t have to look too far to find the opportunities.

For one, what if we told you that the “new normal” was built on mass collaboration, diversity, collective intelligence, and explicit commitment-making?

Read More »Have You Adapted your EVP to the “New Normal”?

Recruitment Challenges Facing Professional Service Firms

Last year, the need for new business was top priority for professional service firms. This year, a shortage of top talent to service that business is the main concern. From small businesses to global companies, leaders at professional services firms are facing real challenges when it comes to recruiting and retaining the best the market has to offer. Read More »Recruitment Challenges Facing Professional Service Firms

8 Ways Your Employer Brand Impacts Your Growth

Businesses previously measured success through production or output. Deliverables, impact, and clients used to attract the best talent. The days of recruiting candidates by offering one definition of success – climbing the corporate ladder with a singular focus – are gone. Today, your employer brand is your most effective recruitment and growth strategy yet.

Read More »8 Ways Your Employer Brand Impacts Your Growth

Employer Branding for Small Businesses: Tips & Tricks to Stand Out

Authentic and engaging employer branding for small businesses can be a competitive advantage.

Our Founder + Managing Partner Brianna Blaney puts it simply: your employer brand is how your organization shows up as an employer to current and potential employees. It represents the people who work for you and helps you attract top talent.

Read More »Employer Branding for Small Businesses: Tips & Tricks to Stand Out

Cannabis Recruitment Canada: How to Attract Top Talent

With the legalization of recreational cannabis just around the corner, cannabis recruitment in Canada is exploding! Currently, there are over 700 postings for job opportunities in the cannabis industry. With a variety of positions in high demand (pun intended), cannabis employers face tough competition for top talent. How will your company stand out amongst the weeds to attract and engage top talent in the competitive cannabis market?

Read More »Cannabis Recruitment Canada: How to Attract Top Talent

Extreme Makeover: Offer Letter Edition

We are always looking for ways to improve the employee journey. Lucky for us, we get to guinea pig lots of our ideas on ourselves. We recently noticed a small breakdown in the branding experience for candidates at the offer letter stage. What a missed opportunity!

The offer letter represents a key milestone in the employee journey. But we were still stuck in a rut of celebrating this milestone with a black and white, boring, legal document that required a magnifying glass and a full team of lawyers to read. Okay, it wasn’t that bad – but you get the idea. It got us thinking – how can we use the offer letter as a tool to build engagement with new employees, instead of just another hoop to jump through?Read More »Extreme Makeover: Offer Letter Edition