Want to become an employer people actually want to work for? You’re in the right place! This is where employer branding comes in.
Employer branding is all about making your company a magnet for top talent. A strong employer brand highlights your unique selling points as an employer, emphasizing what makes your business special, to attract the best and brightest, build a loyal workforce, and boost your company’s reputation.
In today’s competitive job market, a strong employer brand isn’t a luxury – it’s a necessity. And not many companies know where to start.
The good news?
Your employer brand story already exists within your cultural DNA. You just need to leverage the right channels and the right messaging to tell the right people who you are.
Ready to learn more? Let’s dive in!
A Unique Selling Proposition for Your Talent
A strong employer brand serves as your company’s unique selling proposition in the talent market. It allows you to:
- Tell Your Story. Your employer brand is essentially a compelling narrative about your company’s mission, values, and culture. This helps potential employees connect with your brand on a deeper level that resonates.
- Differentiate Yourself. When executed correctly, your employer brand will help you stand out from competitors. By strategically highlighting what makes your company special and unique, you can position yourself as an employer of choice. This could be your flexible work policies, innovative projects, or strong social impact. Your employer brand allows you to showcase what makes you, you!
- Attract Top Talent. These days, candidates aren’t just looking for a paycheck, but a place where they can grow, learn, and make a difference! A strong employer brand attracts top talent who are aligned with your company’s values and culture, eager to grow with your business specifically.
5 Steps to Build a Strong Employer Brand (+ Free Resources to Help!)
1.Define Your Employer Value Proposition
An employer value proposition (EVP) significantly impacts your ability to attract, retain, and motivate top talent. If you don’t have one yet, this is your sign to create one!
- Clearly articulate what makes your company a great place to work.
- Highlight unique benefits, culture, and opportunities.
- Pro tip: Download our Employer Brand Audit Tool to assess your current brand perception amongst candidates and how you stack up against competition.
2. Create a Strong Social Media Presence
Social media provides a platform to share authentic stories and insights about your company culture, values, and employee experiences. Sharing behind-the-scenes glimpses and employee testimonials can humanize your brand, making it more relatable to potential candidates.
- Use platforms like LinkedIn, Twitter, and Instagram to share company culture, employee stories, celebrations and events, and new job opportunities!
- Pro tip: Leverage our Social Media Tool to align your social presence with your employer brand and take your content creation to the next level.
3. Develop a Consistent Brand Voice
A consistent brand voice is essential for building strong customer relationships and fostering brand loyalty. Here are some quick tips:
- Establish a clear and consistent brand voice that reflects your company’s authentic personality.
- Tailor your brand voice to resonate with your specific target audience.
- Pro tip: Use our Brand Voice Guide to learn how to develop your unique brand voice and ensure consistent messaging across all external and internal communication channels.
4. Invest in High-Quality Visual Content
People want to see the real faces behind your brand! Don’t rely too much on stock images when it comes to social media and career site content. Here are some quick tips:
- Use visually appealing images and videos to showcase your company culture and values.
- Candid photos of your team can work just as great as professional-quality content when it comes to showcasing what life is like at your company.
- Leverage user-generated content (photos taken by your team) to boost authenticity and relatability on social media. This might include “day-in-the-life of a [role]” content, holiday parties, or simply photos taken of team members, by team members!
- Pro tip: Download our Social Media Photo Guide for inspiration and other best practices.
5. Foster a Positive Employee Experience
When your employees are happy, they’re more likely to share it with the world – helping to showcase your company as a great place to work! Here are some tips on how you can foster a positive employee experience in your workplace:
- Prioritize employee satisfaction and well-being by focusing on mental health support, work-life balance, and employee recognition!
- Offer competitive compensation and benefits and highlight what your business provides in terms of fair pay, comprehensive benefits, and non-traditional perks. (Check out our Compensation Analysis Tool for more info!)
- Provide opportunities for professional development including personalized development plans, training, and mentorship opportunities.
By crafting a compelling narrative that highlights your unique culture, values, and mission, you can position your company as an employer of choice. This, in turn, can lead to increased productivity, reduced turnover, and a stronger bottom line. Don’t underestimate the power of a strong employer brand – it’s your competitive edge!
Ready to take your employer branding to the next level? Get in touch with our team for an Employer Brand Audit to see how you stack up against competition!