ATS stands for Applicant Tracking System. It’s a type of software that helps organizations with streamlining recruitment activities.
If you’re a recruiter, you probably know all about Applicant Tracking Systems. But as a business owner, this may be a new terrain. Consider investing in an ATS, if you’re in a business that is:
- Growing rapidly.
- Hires on an ongoing basis.
- Looking to save time on recruitment activities.
We have some good reasons why you should.
Reasons to invest in an ATS:
Improves your Candidate Experience and Employer Brand.
If you’re an employer who does your own hiring, having an applicant tracking system (ATS) can improve your candidate experience while saving you time.
Applicant tracking systems can automate the candidate experience. They can send emails to candidates once they’ve applied, help you rate candidates based on what you need, and filter candidates that don’t meet the basic requirements of the role. This saves you time from going through every application individually.
Applicant tracking systems are also customizable, boosting your employer brand and candidate experience! Depending on the role(s) you’re hiring for, you can build different pipelines and processes the candidate goes through. For example, you can create a welcome email that is triggered to automatically send to a candidate right after they’ve applied for a specific role. In that email, you can include links that are relevant to their role. This helps candidates understand what day to day looks like at your organization!
Today, job boards will give you the option to integrate your ATS into their system. This is a game-changer, as publishing job ads through an ATS will allow you to post across multiple job boards at once. This saves you time from logging into each individual job board every time you want to publish a job ad. Additionally, candidates that have applied across every job board you’ve posted on will show up in your ATS. This means you can access every application without having to jump around each platform, saving you valuable time!
Helps Makes Data Driven Decisions.
Most applicant tracking systems can also create performance reports using recruitment analytics and metrics. This helps you better manage your recruitment process. Additionally, it allows you to make data-driven decisions by providing you with insight such as whether your recruitment spending is being used effectively. You’re also able to test out different copies of job ads and see which one gets more responses!
Builds a Pool of Talent.
Having an ATS allows you to store data of applicants who did not land a role, allowing you access to a pool of talent that may be suitable for a similar role in the future. This makes recruitment much easier in the future, especially for those roles that are particularly difficult to fill or need a quick hire. With a talent pool, you can quickly access many people with a variety of skills who are interested in working for you. Having a talent pool also works well if you have a lot of internships. Once previous interns graduate, you can keep track of them through your ATS and reach out to those you were impressed by.
Enables Collaborative Hiring.
Investing in an ATS is extremely helpful if your recruitment process is based on collaborative hiring. Collaborative hiring is when both the recruitment team and other departments work together in the hiring process. Just to name one example – applicant tracking systems allows you to keep notes and comments throughout the entire hiring process. From the phone screen interview to the first, and second interview! This allows your team to go into the system anytime to review all previous communications with the candidate. Additionally, there are so many features that create a smoother process when collaboratively hiring, such as tagging and assigning tasks for your colleagues in different stages of the process.
All in all, there are so many more benefits to adopting an applicant tracking system for your organization! We love adopting the use of tools in our day to day activities, so check out this blog where we share our favourite HR productivity tools!
If you’re interested in implementing HR and Recruitment technology for your business, email us at hell[email protected] and let us know how we can help you!