Case Study: Crisis Management & Employee Review Campaign

Case Study: Crisis Management & Employee Review Campaign

Client: Direct sales company.

Opportunity

Operating within an industry that often carries negative perceptions, the client was experiencing a significant employer branding challenge. Negative employee reviews, a low Glassdoor rating, and inconsistent brand storytelling were undermining their ability to attract and hire high-quality talent.

This reputational damage directly impacted recruitment outcomes—deterring qualified candidates, reducing offer acceptance rates, and limiting the organization’s ability to scale. Recognizing that reputation management required more than reactive fixes, the client engaged Envol to lead a strategic employer branding and crisis management initiative.

Solution

Envol implemented a structured, two-pronged approach focused on stabilization and long-term reputation recovery.

First, we led a targeted crisis management process to identify the root causes behind negative employee feedback. This included surfacing systemic issues, supporting leadership in addressing concerns, and implementing practical measures to prevent recurrence. The focus was on resolving issues quickly, transparently, and sustainably—rather than masking symptoms.

In parallel, Envol designed and executed a strategic employee review campaign. The campaign encouraged employees with positive experiences to share authentic feedback on external platforms such as Glassdoor, helping rebalance the organization’s online employer presence and ensure a more accurate reflection of the employee experience.

Impact

The results were immediate and measurable. Within a short timeframe, the client’s Glassdoor rating increased from 3.1 to 4.3, significantly strengthening their employer reputation and improving candidate perception.

Key outcomes included:

• Improved employer credibility and visibility in the talent market.
• Increased volume and quality of inbound candidates.
• Higher offer acceptance rates.
• Reduced reliance on reactive recruitment tactics.

Over the longer term, the strengthened employer brand supported a healthier talent pipeline, improved employee engagement, and reduced recruitment costs—contributing to stronger overall business performance.