Understand Your Audience with Candidate Personas

Candidate personas are a key first step to successful employer branding, recruitment marketing and ultimately hiring. They enable you to develop your marketing and recruitment efforts in a way that effectively connects with your intended audience and better drives conversion.

Today, many of us waste time trying to connect with candidates using generic messaging distributed through generic sourcing channels. This stops today. The good news? It’s easy to get started!

Use our Candidate Persona Tool to better understand your target candidates today. This tool includes:

  1. Candidate Personas: Why They Matter
  2. Candidate Personas: Guiding Questions
  3. Candidate Persona Worksheet

Download our Candidate Persona Tool to help you get started!

About Envol

Make your business human.

At the intersection of marketing and HR, Envol specializes in employer branding and people solutions. We’re a team of strategists, creatives, recruiters, marketers and HR specialists working collaboratively to find your employer brand’s place in the world. From the inside out.

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