Thank you for joining us for an Employer Brand Design Thinking Workshop at the CPHR North Shore Roundtable!

Your company has an employer brand, whether or not you choose to manage it. An authentic, engaging employer brand is key to attracting and keeping the right people for your organization. How can you take control of your employer brand? It starts by understanding your Employer Brand Ecosystem.

Based on your brainstorming and discussions during this Design Thinking Workshop, we have created a diagram of the Employer Brand Ecosystem. This diagram captures the information we discussed, including stakeholders, employer brand interactions & touch points with candidates and employees.