Have You Adapted your EVP to the “New Normal”?

by Nicole Caruana
July 8, 2020June 7, 2023

The needs and priorities of job seekers have changed drastically – and meeting their needs is crucial to developing an attractive employer value proposition. In the “new normal”, organizations must adapt their EVP to the increasing number of job seekers.

At Envol, we are optimists; always looking for the opportunity in every situation. To our surprise, despite the many challenges COVID-19 has presented, we didn’t have to look too far to find the opportunities.

For one, what if we told you that the “new normal” was built on mass collaboration, diversity, collective intelligence, and explicit commitment-making?

Recruitment Challenges Facing Professional Service Firms

by Brianna Blaney
October 11, 2019June 6, 2023

Last year, the need for new business was top priority for professional service firms. This year, a shortage of top talent to service that business is the main concern. From small businesses to global companies, leaders at professional services firms are facing real challenges when it comes to recruiting and retaining the best the market has to offer. Read More »Recruitment Challenges Facing Professional Service Firms

8 Ways Your Employer Brand Impacts Your Growth

by Brianna Blaney
February 8, 2019June 6, 2023

Businesses previously measured success through production or output. Deliverables, impact, and clients used to attract the best talent. The days of recruiting candidates by offering one definition of success – climbing the corporate ladder with a singular focus – are gone. Today, your employer brand is your most effective recruitment and growth strategy yet.

5 Ways to Make Your Hiring Process More Inclusive Now

by Brianna Blaney
February 7, 2019June 6, 2023

Your inclusion and diversity hiring strategy

Inclusion and diversity are highly systemic problems that plague organizations. These problems marginalize authentic talent, contribute to group think, and encourage hiring decisions that prefer a homogenous applicant pool.

Creating a diverse and unstoppable team starts with inclusive hiring practices. Great candidates can get skipped over during the application process if you are not acknowledging and protecting against biases at every stage. Fortunately there are a few easy ways to start bias-proofing your hiring process and get the best candidates in the door.Read More »5 Ways to Make Your Hiring Process More Inclusive Now

Rethinking Total Rewards: Small Business, Big Benefits

by Brianna Blaney
October 17, 2018June 6, 2023

Small businesses offer big benefits. Offering a competitive compensation package is critical to successfully hiring and retaining top talent. You may think that as a small business, you can’t compete with the big businesses. It’s time to shift that perception!

While you maybe can’t compete with large employers on salary or extravagant benefits, a creative total rewards package can be just as enticing. Small businesses can turn a lot of their unique features into a competitive edge that big companies can’t easily replicate.Read More »Rethinking Total Rewards: Small Business, Big Benefits

Employer Branding for Small Businesses: Tips & Tricks to Stand Out

by Brianna Blaney
October 16, 2018June 6, 2023

Authentic and engaging employer branding for small businesses can be a competitive advantage.

Our Founder + Managing Partner Brianna Blaney puts it simply: your employer brand is how your organization shows up as an employer to current and potential employees. It represents the people who work for you and helps you attract top talent.

Cannabis Recruitment Canada: How to Attract Top Talent

by Brianna Blaney
October 11, 2018June 6, 2023

With the legalization of recreational cannabis just around the corner, cannabis recruitment in Canada is exploding! Currently, there are over 700 postings for job opportunities in the cannabis industry. With a variety of positions in high demand (pun intended), cannabis employers face tough competition for top talent. How will your company stand out amongst the weeds to attract and engage top talent in the competitive cannabis market?

Make Your Job Ad Human: 5 Easy Tips To Engage Job Seekers

by Brianna Blaney
September 13, 2018June 6, 2023

What are you doing to stand out in a sea of black and white, Times New Roman job ads?

Ten days. On average, top candidates are only “on the market” for ten days. It’s more critical than ever to stand out and attract people early in their job search. Your job ad is your first chance to paint a clear picture about an opportunity with your organization. Make a great impression and engage job seekers by getting creative and telling a story.

Extreme Makeover: Offer Letter Edition

by Brianna Blaney
August 9, 2018June 6, 2023

We are always looking for ways to improve the employee journey. Lucky for us, we get to guinea pig lots of our ideas on ourselves. We recently noticed a small breakdown in the branding experience for candidates at the offer letter stage. What a missed opportunity!

The offer letter represents a key milestone in the employee journey. But we were still stuck in a rut of celebrating this milestone with a black and white, boring, legal document that required a magnifying glass and a full team of lawyers to read. Okay, it wasn’t that bad – but you get the idea. It got us thinking – how can we use the offer letter as a tool to build engagement with new employees, instead of just another hoop to jump through?Read More »Extreme Makeover: Offer Letter Edition

5 Ways to Attract Top Talent for Your Position

by Brianna Blaney
June 27, 2018June 6, 2023

Receiving hundreds of applications for your job doesn’t mean you will be successful in attracting top talent for your position. You know this. In fact, you’re probably living this.

How can you find the balance between the right quantity and the right quality of candidates? Hiring is time consuming and expensive – especially if you hire the wrong people. Especially in today’s market, with fierce competition for top talent. With Canada’s unemployment rate at 5.8%, it’s more difficult than ever for employers to attract and retain talent for their companies – much less top talent.

How are you positioning yourself as a competitor in the talent market?